⦁ Scope of the Ban
The ban includes sugar, fat, and salt-rich foods, such as chocolates, breakfast cereals, ice cream, drinks, pizza, cakes, and other prepared potato products. According to the ban, these foods will not be advertised on TV commercials, social media, or other platforms children like to watch during peak hours.
⦁ Protecting Children’s Health
The minister of health and social care explains that obesity usually starts at birth and lasts a lifetime, causing major health concerns. Further, the foods they see on TV and other platforms typically influence kids' choices. So, ceasing the advertisement of junk food can help encourage healthy eating habits in kids for a healthy, bright future.
⦁ Industry Pushback
Most health advocates welcome the step, but food and advertising companies have raised issues related to brand economics. They claim this restriction can drastically affect small-scale industries and limit advertising innovations
⦁ Part of the Broader Strategy
The Local Government Association’s Community Wellbeing Board chairman also took significant steps to restrict takeaways and junk food advertising near three schools and offer investment to promote physical activities.
Our Thought
Indeed, this step is vital to rebuilding the food landscape for children, but it is only a partial solution. The government should address other obesity-related issues, such as easy access to nutritional food, support for physical activities, and education on healthy lifestyles.
However, children's habits are still prioritized, and some nurseries, like Fledgelings Day, are committed to offering nutritional-rich food and snacks that are seamlessly associated with the state’s mission. P promoting healthy diets and physical activities in nurseries can significantly prevent childhood obesity.
Fledgelings Day should take advantage of the moment to highlight its commitment to healthy living. It is a complete model of how early childcare can positively influence lifetime habits.